For Dealers

How does it work?

1

Connect to Your DMS

Seamlessly sync your inventory in real-time to maintain accurate listings.

2

Customize Your Storefront

Add your branding and personalize the shopping experience for your customers.

3

Manage Sales and Leads

Track customer interest, respond to inquiries, and process online transactions from your dashboard.

Refraction Dashboard
For Customers

How does it work?

Step 1

Browse

Customers can easily browse your entire inventory, or filter vehicles by make, model, price, year, and more.

Browse Inventory
Step 2

Search

Powerful search functionality lets shoppers quickly find exactly what they're looking for with suggested keywords and filters.

Search Functionality
Step 3

Compare

Side-by-side comparisons for multiple vehicles up to four at once, making it easy for customers to evaluate their options.

Vehicle Comparison
Step 4

Checkout

Complete transactions with our secure checkout system. Customers can place deposits, apply for financing, and even schedule test drives online.

Checkout Process
Step 5

Complete

After the transaction, customers receive confirmation details, and you get immediate notification of the new sale or reservation.

Transaction Complete

Plug & Play

Refraction seamlessly integrates with the leading DMS platforms to keep all your inventory and sales data in sync. No duplicate entry, no technical headaches.

Available Now

Ready to get Started?

Create a fully operational online store in minutes.

Get Started