We're experienced entrepreneurs with a deep understanding of the automotive industry from a consumer and industry-insider standpoint. We're building Refraction to help our Dealer Partners adapt to an ever-changing environment, and to give consumers the best car-buying experience, no matter where they shop.
Co-Founder, CEO
Lifelong "car guy" with 15+ years of startup experience in marketing and business development.
Co-Founder, COO (Current Advisor)
Veteran of automotive technology and fintech, with leadership roles at ACV Auctions and experience bringing new products to market.
Refraction is proud to work with the following organizations who support our mission of transforming the automotive retail experience.
Refraction