Refraction receives $100k investment through the Cultivator incubator program
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    Bend the rules of buying a car

    With 95% of consumers starting their vehicle purchase online, there's never been a better time to future proof your dealership.

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    Why Refraction

    Refraction provides dealerships a white-label eCommerce marketplace that seamlessly integrates with your existing web site. Once signed up, it only takes 5 minutes to get you from setup to selling.

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    How does it work?

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      Through partnering with Dealertrack, your DMS connects and immediately populates your Refraction marketplace vehicle display page.
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      Show consumers your inventory by uploading photos and Refraction will put them in front of your online buyers!
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      Once an online deposit is taken, available inventory will be toggled from 'available' to 'pending sale, and will immediately present your sales and F&l team the vehicle buyer's contact information to fulfill the sale that originated online.
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    Integrations ⚙️

    Currently, Refraction is only available to dealerships utilizing Dealertrack DMS by Cox Automotive.

    Stay tuned as we add more integrations in the future. If you have a specific DMS request, send us a message.
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    Available Now

    Ready to get Started?

    Contact our sales team today

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