Refraction replaces passive inventory pages with a real online buying flow—capturing stronger buyer intent and helping you move cars faster, all without replacing your DMS.
No per-car fees. No tech headaches. Just a live storefront synced to your DMS, ready to close deals around the clock.
Today's dealerships need digital solutions that work as hard as they do.
Today's car buyers expect the flexibility to shop and purchase in multiple ways. We help dealers meet these expectations with seamless online-to-showroom experiences.
We level the playing field by providing enterprise-grade technology that's affordable and easy to implement, enabling independent dealers to compete effectively in today's digital marketplace.
Our real-time inventory and pricing solutions create transparency that builds customer trust and confidence in your dealership, leading to more sales and better reviews.
Refraction offers a comprehensive set of tools designed specifically for independent auto dealerships. Each product can stand alone or work together for a complete digital solution.
Turn your dealership into a 24/7 digital storefront with real-time inventory syncing and complete online purchasing.
Add "Buy Now" functionality to your existing website and provide seamless checkout for your customers.
Turn your lot into a 24/7 digital showroom. QR-coded vehicle pages let shoppers browse, schedule test drives, and submit credit apps—even after hours.
We integrate directly with the leading dealership management systems to keep your inventory perfectly synced.
Your dealership, your domain—maintain brand consistency with a fully customizable online presence.
Syncs directly from Dealertrack, Frazer DMS or manual upload to ensure your inventory is always accurate.
Take deposits any time and close deals faster with our modern, intuitive checkout process.
No caps, no per-car fees—list your entire inventory without worrying about additional costs.
Get up and running in minutes with our streamlined onboarding process and intuitive interface.
Get hands-on assistance from our dedicated team who understand the challenges of independent dealerships.
No hidden fees, no per-car charges, just straightforward subscription pricing to help you budget with confidence.
| Product | Monthly Price | Contract Term | Additional Rooftops |
|---|---|---|---|
| Refraction | $1,000/month | 12 months | $500/month each |
| Prizm | $600/month | 12 months | N/A |
| GhostLot | $800/month | 12 months | $400/month each |
| Refraction + GhostLot Bundle | $1,500/month | 12 months | $750/month each |
| Prizm + GhostLot Bundle | $1,200/month | 12 months | $600/month each |
All plans include unlimited inventory listings, real-time DMS integration, and dedicated support.
Getting started with Refraction is simple. Here's what you'll need:
Dealer License
Logo File
DMS Information
(Dealertrack or Frazer)
EIN
We'll handle the rest!
Refraction