Bend the rules of buying a car

Refraction is future-proofing dealerships, powering their online sales and converting shoppers into customers.


Take a peek under the hood 🚙

We bring the tools that help dealers sell more cars, and delight customers.

White Label Storefront

Your inventory, displayed in a beautiful and modern storefront.

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Actionable Business Intelligence

Our Dealer Dashboard gives you the data to grow your revenue and expand your sales.

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Modern Vehicle Profiles

Refraction hosts beautiful VDPs and shopping tools that keep shoppers on your page.

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Livingroom or Showroom

Buying a car isn't a one-size-fits-all experience. Refraction allows you to offer flexible options.

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Power Your Online Sales

We give you the tools to sell vehicles 100% online, and give your customers an easy and delightful process.

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Ready to get Started?

Join the waitlist today.

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