Bend the Rules of Selling Cars

Refraction helps independent dealers close real sales online—no tech headaches, no per-car fees. We turn your lot into a live storefront, synced with your DMS, and ready to sell cars 24/7.

Refraction dashboard preview

Empowering Independent Dealerships

Today's dealerships need digital solutions that work as hard as they do.

  • Modern Customer Expectations

    Today's car buyers expect the flexibility to shop and purchase in multiple ways. We help dealers meet these expectations with seamless online-to-showroom experiences.

  • Technology Without the Overhead

    We level the playing field by providing enterprise-grade technology that's affordable and easy to implement, enabling independent dealers to compete effectively in today's digital marketplace.

  • Building Trust Through Transparency

    Our real-time inventory and pricing solutions create transparency that builds customer trust and confidence in your dealership, leading to more sales and better reviews.

Dealership digital solutions illustration

Our Product Suite

Refraction offers a comprehensive set of tools designed specifically for independent auto dealerships. Each product can stand alone or work together for a complete digital solution.

Refraction Storefront

Refraction

Turn your dealership into a 24/7 digital storefront with real-time inventory syncing and complete online purchasing.

  • White-labeled storefront with your branding
  • Full DMS integration (Dealertrack, Frazer)
  • Modern online checkout process
  • Real-time inventory updates
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Prizm

Prizm

Add "Buy Now" functionality to your existing website and provide seamless checkout for your customers.

  • Visual "Buy Now" buttons on vehicle listings
  • Convert more leads into sales
  • Works with your existing website
  • Lightweight integration, fast setup
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GhostLot

GhostLot

Connect shoppers to your inventory—whether they're on the lot or at home—with interactive QR codes and mobile-friendly experiences.

  • Interactive QR code technology
  • Track scans, test drive requests, saved vehicles, and more
  • Test drive scheduling & reservation processing
  • Mobile-friendly vehicle exploration
Learn More

Seamless DMS Integrations

We integrate directly with the leading dealership management systems to keep your inventory perfectly synced.

Dealertrack DMS
Frazer

Why Dealers Choose Refraction

Branded Storefront

Branded Storefront

Your dealership, your domain—maintain brand consistency with a fully customizable online presence.

Real-Time Updates

Real-Time Updates

Syncs directly from Dealertrack, Frazer DMS or manual upload to ensure your inventory is always accurate.

Online Checkout

Online Checkout

Take deposits any time and close deals faster with our modern, intuitive checkout process.

Unlimited Listings

Unlimited Listings

No caps, no per-car fees—list your entire inventory without worrying about additional costs.

Quick Setup

Quick Setup

Get up and running in minutes with our streamlined onboarding process and intuitive interface.

Local Support

Local Support

Get hands-on assistance from our dedicated team who understand the challenges of independent dealerships.

GhostLot Spotlight

GhostLot connects shoppers to your inventory—on the lot or online—by turning every vehicle into an interactive, 24/7 hyper-mobile experience. Built by the Refraction team, it lets customers view real-time pricing, schedule test drives, estimate payments, and reserve vehicles without needing to speak to a salesperson. Whether scanned on-site or shared via link, GhostLot helps dealers convert interest into action—and makes buying a car feel as easy, personal, and on-demand as everything else in 2025.

GhostLot Demo

Watch how GhostLot transforms the car shopping experience with interactive QR codes that provide real-time information, pricing, and digital engagement tools.

GhostLot Demo Animation
Visit GhostLot.com

Simple, Transparent Pricing

No hidden fees, no per-car charges, just straightforward subscription pricing to help you budget with confidence.

Product Monthly Price Contract Term Additional Rooftops
Refraction $1,000/month 12 months $500/month each
Prizm $600/month 12 months N/A
GhostLot $800/month 12 months $400/month each
Refraction + GhostLot Bundle $1,500/month 12 months $750/month each
Prizm + GhostLot Bundle $1,200/month 12 months $600/month each

All plans include unlimited inventory listings, real-time DMS integration, and dedicated support.

Ready to Future-Proof Your Dealership?

Getting started with Refraction is simple. Here's what you'll need:

Dealer License

Dealer License

Logo File

Logo File

DMS Information

DMS Information
(Dealertrack or Frazer)

EIN

EIN

We'll handle the rest!