Refraction receives $100k investment through the Cultivator incubator program
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  • How it works
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    Product Walkthrough

    Our white-label eCommerce marketplace seamlessly integrates with your existing web site. Once signed up, it only takes 5 minutes to get you from setup to selling.

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    For Dealers

    How does it work?

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      Through partnering with Dealertrack, your DMS connects and immediately populates your Refraction marketplace vehicle display page.
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      Show consumers your inventory by uploading photos and Refraction will put them in front of your online buyers!
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      Once an online deposit is taken, available inventory will be toggled from 'available' to 'pending sale, and will immediately present your sales and F&l team the vehicle buyer's contact information to fulfill the sale that originated online.
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    For Consumers

    How does it work?

    Browse

    Consumers visit your existing website, or directly access your Refraction marketplace VDPs to start browsing inventory.
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    Search

    Robust search functionality is at their fingertips to allow consumers to find exactly what they are looking for, without being overwhelmed with pages of inventory.
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    Compare

    Give your customers the tools to compare up to four vehicles side-by-side, keeping them on your website,
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    Checkout

    Display a modern eCommerce VDP that consumers have become accustomed to, giving them the ability to select pickup or delivery and start their buying process with a down payment.
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    Complete

    That's it! Your customer receives an email with your dealership's next steps, and the anticipation begins!
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    Integrations ⚙️

    Currently, Refraction is only available to dealerships utilizing Dealertrack DMS by Cox Automotive.

    Stay tuned as we add more integrations in the future. If you have a specific DMS request, send us a message.
    Request DMS
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    Available Now

    Ready to get Started?

    Contact our sales team today

    Get Started
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