Refraction
About Refraction
Built by car people, for car people
We're experienced entrepreneurs with a deep understanding of the automotive industry, from both sides of the desk. We're building Refraction to help our dealer partners adapt to an ever-changing environment, and to give consumers the best car-buying experience, no matter where they shop.
Leadership experience across automotive technology, fintech, and dealership operations. We've lived the problems we're solving.
Headquartered in Buffalo, NY and backed by the region's leading startup and university programs.
Every feature ships because an independent dealer needs it, not because a franchise roadmap said so.
Our people
Leadership team
Jason Schwinger
Co-Founder, CEO
Lifelong "car guy" with 15+ years of startup experience in marketing and business development.
Jason Bartz
Co-Founder, COO (Current Advisor)
Veteran of automotive technology and fintech, with leadership roles at ACV Auctions and experience bringing new products to market.
Partners
Partners & support organizations
Refraction is proud to work with the organizations who support our mission of transforming the automotive retail experience.
Work with us
Want to build the future of auto retail?
Whether you're a dealer ready to modernize or a builder who wants to join the mission, we'd love to talk.